HTM 203 - Service Marketing

Lecture Hours: 4
Credit Hours: 4

Studies how marketing activities direct the flow of goods and services from product to consumer in the hospitality and tourism industry. Explores service marketing and how it differs from product marketing. Incorporates these concepts into market differentiation and segments, including a consumer’s service expectations. Focuses on building a brand with a distinct market position and incorporating promotion and advertising strategy. Analyzes various industry marketing strategies.