ART 225 Type Design 2
Lecture Hours: 2
Lab Hours: 4
Credits: 4
Continues the study of typography as a design element in visual communications.
Prerequisite: ART 224 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:
- Further analyze distinguishing characteristics of typefaces.
- Distinguish qualities of type styles.
- Develop criteria for design consistency in the design of an original typeface.
- Refine the use of typography in a variety of projects.
- Develop a sequence of typographic layouts for motion graphics.
Additional Statewide General Education Outcomes:
- Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life.
- Critically analyze values and ethics within a range of human experience and expression to engage more fully in local and global issues.
Content Outline
- Type as a Graphic Element
- Type on a path
- Modified type
- Designing with Type
- Type as an integral graphic
- Typeface selection
- The personality of type
- Matching style to content
- Digital Typesetting
- Font management
- Font technology
- Media and format
- Type Design
- Rules and criteria of font design
- Modification of an existing font
- Internal consistency of alphabets
- Contemporary type designers
- Type in Motion
- Film titles
- Flash animation
- Moving type
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