ART 222 Graphic Design 2: Logo Design
Lecture Hours: 2
Lab Hours: 4
Credits: 4
Builds on the concepts learned in ART 221 with an emphasis on logo design and branding.
Prerequisite: ART 221 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:
- Refine a method of developing logo designs from initial concept through production of final art.
- Research client background and design sources as part of the search for original solutions.
- Create original logos.
- Communicate the essence of a person or company in the creation of a logo.
- Produce professional quality icons and symbols with vector graphic software.
- Produce a simple branding system.
Additional Statewide General Education Outcomes
- Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life.
- Critically analyze values and ethics within a range of human experience and expression to engage more fully in local and global issues.
Content Outline
- Refinement of Creative Processes
- Research
- Conceptualization
- Thumbnail sketches
- Revisions and variations
- Rough color layouts
- Refinement and color palette variations
- Production of final art
- Logo Design
- Using symbols to communicate
- Representational marks
- Abstract marks
- Typographic marks
- Layout and Typography for Business Communication Systems
- Development of a letterhead package
- Using type as a graphic element
- Form and function
- Production and printing processes
- Branding
- Significance of branding systems
- Application and expansion of logo design
- Building an identity system
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