FRP 165 Public Relations, Public Information, and Public Education

Lecture Hours: 1
Credits: 1

Introduces the role of public relations, public information and public education as tools to provide and enhance public safety awareness.

Student Learning Outcomes:

Develop a media release to respond to an emergency incident.
Design a public education program to counter a specific fire problem.
Explain the use of a public relations program to educate community members on fire issues.
Describe direct and indirect elements that affect public relations.

Content Outline

Public Information
- Public Relations
- Public Information
- Public Education
Indirect Public Relations Elements
- Use of Public Vehicles
- Appearance of Building/Grounds
- Telephone Skills
- Quality of Service Provided
- Attitudes/Actions of Personnel
Complaints
Preparation and Submission of News Release
Ethical and Legal Considerations Prior to Release of Information
Department Policy Concerning Media Communication
- At the Incident Scene
- During Routine Times
Planning a Public Fire Education Program
- Identification
- Selection
- Design
- Evaluation
- Implementation
Education Programs Using Suppression Personnel
- Positive Messages
- Benefits