HTM 226 Meetings and Conventions

Lecture Hours: 4
Credits: 4

Focuses on the management and operations of the convention and meeting market in the hospitality and tourism industry. Covers market sales, promotional activities, negotiations for meeting services, and convention servicing. Incorporates facilities, technology, and media.

Student Learning Outcomes:

Explain the economic impact and scope of the meetings industry.
Use event management terminology.
Plan a successful convention or meeting.
Arrange, review, and establish files on contacts with meeting planners.
Differentiate among the associations and organizations that hold meetings.

Content Outline

Definition and Scope of the Meetings Market
Meetings, Exhibition, Event, and Convention Organizers and Sponsors
Destination Marketing Organizations
Meeting and Convention Venues
Exhibitions
Service Contractors
Destination Management Companies
Planning and Producing MEEC Gatherings
Technology and the Meeting Professional
Green Meetings and Social Responsibility