VC 244 Animation and Motion Graphics 2

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Applies the principles of animation and motion graphics using industry standard software and techniques. Includes animated branding as well as developing a short animation project by first scripting and storyboarding the project, then using both traditional and contemporary techniques to animate it.

Prerequisite: VC 243 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Integrate typographic principles with motion graphics and visual effects.
Create a personally significant narrative animation using industry standard technology, software, and techniques.
Apply time design principles to animation projects and motion graphics.
Record voice and apply lip-syncing to animation projects.
Publish and export the animation projects to industry suitable standard delivery media and formats.
Use industry standard terminology to critique and discuss concepts and techniques.
Follow professional standards related to copyright and plagiarism.

Content Outline

Story development
- Character Design
- Story Ideation and Scriptwriting
- Storyboarding and Revision
- Critique process
- Background content development
- Animatic Creation
Industry and Commercial Motion Graphics
- Animated logos and branding
- Work with color palettes, styles, and branding guides
- Animated Typography
- Asset management
Time Design and Industry Terminology
Advanced Animation Techniques
- Animated cameras
- Light rigging
- Compositing motion graphics with live action video
- Advanced masking and motion tracking
- Key-frame physics and easing
- Aftereffects scripting
- 3D modelling
- Advanced character rigging
- Special effects and filters
Audio
- Voice-over and ADR recording
- Soundtrack editing and mixing
- Audio exporting and synching with animation visuals
Publishing, Exhibition, and Distribution
- Render and export optimization
- Exhibition, broadcast, and delivery platforms
- Licensing and copyright issues
Professional Standards
- Ethics
- Copyright
- Plagiarism