ART 223 Graphic Design 3 - Package Design
Lecture Hours: 2
Lab Hours: 4
Credits: 4
Builds on the concepts in ART 222 . Continues exploration of graphic design with advanced projects emphasizing package design.
Prerequisite: ART 222 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:
- Refine a method of solving design problems from initial concept through the production of final art.
- Apply the special requirements of designing for multiple surfaces to a design.
- Research, design and produce the graphics for a packaging system.
- Expand the concept of branding in the design of graphics for packaging.
- Use color and typography to produce packaging solutions.
- Analyze and develop a package that promotes and protects a product for simple packaging projects.
Additional Statewide General Education Outcomes
- Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life.
- Critically analyze values and ethics within a range of human experience and expression to engage more fully in local and global issues.
Content Outline
- Further Refinement of Creative Processes
- Research
- Design critiques
- Finding multiple solutions
- Advanced Work with Color in Design
- Theme and variation
- Creating mood and variation with color palettes
- Package Design
- Design for multiple surfaces
- Protecting the product
- Point of sales and merchandising
- Creating 3/D package templates
- Working with unique materials and surfaces
- Packaging Systems
- Designing graphics that create a shelf pattern.
- Variation and repetition.
|