COMM 212 Media, Communication, and Society

Lecture Hours: 4
Credits: 4

Provides an introduction to mass media with an emphasis on the role media play in both shaping and reflecting culture. Focuses on understanding how media operate with emphasis on contemporary social, economic, political, cultural and ethical issues.

Prerequisite: Placement into WR 115 (or higher), or completion of WR 090 (or higher) with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Identify key developments in the mass media landscape, including the technological advances of the major mass media industries.
Demonstrate understanding of the role media plays in both shaping and reflecting culture.
Understand the characteristics of contemporary mass media, including the influence and roles of media history, media law and ethics, governmental regulation, and evolving technology.
Assess the impact of media power, control or responsibility on society and in the lives of media consumers.
Analyze critically mass media and mass media messages.

Statewide General Education Outcomes:

Engage in ethical communication processes that accomplish goals.
Respond to the needs of diverse audiences and contexts.
Build and manage relationships.

Content Outline

Mass Communication, Culture, and Media Literacy
Media, Media Industries, and Media Audiences
- Books
- Newspapers
- Magazines
- Film
- Radio, recording, and popular music
- Television, cable, and video
- Video games
- The Internet and new media
Strategic Communication Industries
- Public relations
- Advertising
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media