BA 209 - Introduction to Social Media

Lecture Hours: 4
Credit Hours: 4

Introduces the impact and benefits of social media in businesses and organizations. Explores the components and trends of social media. Researches best practices of social networks across organizations. Examines social media marketing tools and strategies for implementation in business.

Recommended: Placement into RD 090 and WR 121; and completion of BA 101 with a grade of C or better; and computer literacy.