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May 03, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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BA 223 - Principles of Marketing
Lecture Hours: 4
Credit Hours: 4
Surveys all functions of marketing from research and product development to the sale of a product or service and feedback regarding consumer acceptance. Emphasizes marketing planning and strategy as dictated by the consumer through marketing research..
Recommended: Placement into RD 090 and WR 121 ; and completion of BA 101 , BA 211 , and CIS 125E (with a grade of C or better).
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