ABF 404 Communication for Leaders

Lecture Hours: 5
Credits: 5

Explores key theories of effective communication and leadership to facilitate innovative and creative leadership in inclusive and productive environments. Centers on disciplined communication strategies that can improve performance in different leadership contexts, including with peers, upper management, and external stakeholders. Explores fundamental elements of communication, including written, oral and online messages, practice strategies for developing powerful messages in diverse types of presentation; and learning to develop a personal brand while leading diverse, collaborative teams.

Prerequisite: Completion of WR 121Z with a grade of C or better; entry into the Leadership Applied Baccalaureate Program; or completion of AAS degree; or consent of instructor.
Student Learning Outcomes:

Explain sustainability in business and industry
Utilize scientific data across sectors
Understand environmental impact
Demonstrate the interrelated internal and external impact of business decisions

Content Outline

Sustainability in Business and Industry
- Understand the business case for sustainability
- Business models that create shared value for stakeholders
Scientific (data-driven) Decision Making
- Understand data-driven firms and why they are successful
- Systems thinking and large-scale change
Environmental Impact and Leadership
- Externalities and their impact
- Environmental metrics
The impacts of Business Decisions
- Cause-effect analysis
- Social and governmental metrics