ART 222 Graphic Design 2: Logo Design

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Builds on the concepts learned in ART 221 with an emphasis on logo design and branding.

Prerequisite: ART 221 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Refine a method of developing logo designs from initial concept through production of final art.
Research client background and design sources as part of the search for original solutions.
Create original logos.
Communicate the essence of a person or company in the creation of a logo.
Produce professional quality icons and symbols with vector graphic software.
Produce a simple branding system.

Additional Statewide General Education Outcomes

Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life.
Critically analyze values and ethics within a range of human experience and expression to engage more fully in local and global issues.

Content Outline

Refinement of Creative Processes
- Research
- Conceptualization
- Thumbnail sketches
- Revisions and variations
- Rough color layouts
- Refinement and color palette variations
- Production of final art
Logo Design
- Using symbols to communicate
- Representational marks
- Abstract marks
- Typographic marks
Layout and Typography for Business Communication Systems
- Development of a letterhead package
- Using type as a graphic element
- Form and function
- Production and printing processes
Branding
- Significance of branding systems
- Application and expansion of logo design
- Building an identity system