BA 101 Introduction to Business

Lecture Hours: 4
Credits: 4

Introduces the inter-relationships of business, government, and society. Examines the defined and/or established roles of the business community. Looks at various aspects of business including emphasis on ethics and social responsibility.

Recommended: Placement into WR 121Z.

Student Learning Outcomes:

Describe and explain the organization and functions of business.
Analyze and discuss how the economic, social, political and physical environments affect business and business decisions.
Use the business resource materials and various media to complete exercises and reports.
Incorporate usage of business language in discussions and reports.

Content Outline

The Business Environment
- Business now
- Economics
- The world marketplace
- Business communication
Creating a Business
- Small business and entrepreneurship
Financing a Business
- Accounting
- Finance
- Financial Markets
Marketing a Business
- Marketing
- Product and promotion
- Distribution and pricing
Managing a Business
- Management, Motivation, and Leadership
- Human Resource management
- Managing information and technology
- Operations management