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Nov 26, 2024
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Catalog 2023-2024 [ARCHIVED CATALOG]
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BA 214 Business Communications Lecture Hours: 3 Credits: 3
Applies principles of written, oral, and non-verbal communication. Covers preparation of good news, bad news, and persuasive messages in applied situations using properly formatted letters, memoranda, and reports. Explores the job search process including resumes, cover letters, and interviews. Emphasizes written and oral assignments that may require individual and group work.
Prerequisite: BT 210 or WR 121Z , either with a grade of C or better; touch keyboarding at 30 wpm; or consent of instructor. Student Learning Outcomes:
- Describe the process of oral, written, and nonverbal communication and identify human relations barriers to effective communication.
- Analyze the similarities and differences between communication inside and outside a company.
- Evaluate human relations communication situations to determine the appropriate transmittal method, organization plan, tone, and word choice to use to achieve the purpose of the communication.
- Critique business documents in order to meet workplace standards.
- Compose and format the following documents using standard business style technology: A. Routine/pleasant letters B. Refusal letters C. Persuasive letters D. Memorandum E. Short report.
- Demonstrate habits of regular attendance and meeting deadlines as would be appropriate for worksite standards.
Content Outline
- Communication Process
- Importance of communication in business with “you” viewpoint
- Definitions of effective communication
- Sender/receiver model (with feedback)
- Barriers to communication
- Choice of medium (advantages/disadvantages of oral and written communication)
- Listening
- Nonverbal communication
- Intercultural communication
- Impact of Technology on Communication
- Ethics and Communication-the process of creating a meaning between two or more people.
- Style Elements
- Clarity
- Word choice (general/specific, avoiding jargon, adapting level of difficulty)
- Active/passive voice
- Conciseness
- Positive language
- Emphasis
- Sentence variety
- Punctuation
- Tone
- “You” viewpoint
- Nonbiased language
- Politically correct language
- Overview of Writing Process
- Planning (purpose, audience analysis, content, organization)
- Drafting
- Revising
- Formatting (memos, letters, reports)
- Proofreading
- Basic Documents
- Good news/pleasant/routine/special goodwill messages (letters/memos)
- Bad news messages (letters/memos)
- Persuasive/sales messages (letters/memos)
- Reports
- Employment Search
- Preparing for search
- Resumes
- Cover letters
- Interview techniques
- Follow-up letters
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