VC 111 Intro to Visual Communications

Lecture Hours: 4
Credits: 4

Presents an overview of visual communication design. Includes explorations in problem-solving, creative strategies, ethics, and potential career paths.

Prerequisite: Admission into Visual Communications program; or consent of instructor.
Student Learning Outcomes:

Recognize how visual communication transmits information through symbols and imagery.
Explore and apply strategies visual communication designers use in practice.
Use strategies to participate as a member of a creative team.
Recognize ethics and copyright issues in the field of visual communication.
Utilize skills and resources necessary to research and communicate information about visual communications career paths.

Content Outline

Visual Communication
- Representation, symbols
- Communication models
- Cultural context
- Technological context
- Analysis
Design Process
- Divergent thinking
- Problem definition
- Stakeholders
- Generating ideas
- Technology trends
- Visual communication trends
Collaboration
- Team dynamics
- Critique
- Interpreting received feedback
Copyright, Ethics
- Copyright laws
- Multiple perspectives
- Ethical representation
- Sustainable design
Career Paths
- Job market trends
- Training and internships
- Ongoing education