go.Chemeketa..edu/hospitality

The Hospitality and Tourism Management Associate of Applied Science degree, in combination with one or more specialized areas of study, prepares students for a wide variety of career opportunities in key industry sectors. Courses focus on the knowledge, skills, and abilities needed to formulate and implement effective business and marketing strategies in a hospitality and tourism context. Students develop the skills required to lead stakeholder groups in hospitality and tourism business entities, including leadership and communication, finance and accounting, sales and marketing, human resource management, and operational delivery of competitive guest experiences for diverse guest types. In addition, students learn the administrative skills required to direct and manage other destination management professionals responsible for researching, developing, and promoting the tourism of their locality, region, or destination resort. As a student in the program, you are expected to work with a department advisor in planning your class schedule leading toward fulfillment of all program requirements. If you plan to earn a bachelor’s degree, you will also be advised on opportunities to continue your education through other universities. For information on this program contact Eric Aebi, Program Chair at 503.589.7994, or eric.aebi@chemeketa.edu. If you have questions about the course requirements, contact Advising and First Year Programs at 503.399.5120 or Hospitality and Tourism Management program staff at 503.472.9482, or email kathryn.ellis@chemeketa.edu.

Program Outcomes

Students completing this degree should be able to satisfy the following outcomes:

1. Organize and promote a special event or meeting utilizing appropriate industry techniques. 
2. Discuss technology platforms within industry-specific distribution and promotion processes in order to anticipate market trends.
3. Develop marketing strategies specific to Hospitality and Tourism.
4. Manage lodging operations throughout the guest cycle to maximize revenues.
5. Use industry-specific cost control terms and techniques to improve profitability.
6. Implement operational strategies that optimize Balanced Scorecard results. 

You may earn an associate of applied science degree by successfully completing these required 92 credit hours with a grade of “C” or better in all Hospitality and Tourism Management (HTM) courses.

Hospitality and Tourism Management | Hospitality and Tourism Management, Certificate