go.chemeketa.edu/hospitality
The Lodging Management certificate prepares students for direct employment in lodging supervision in the following businesses: hotels, motels, resorts, inns, and Bed and Breakfasts (B&Bs). Courses focus on the history and current landscape of the hospitality and tourism industry, market segmentation of lodging guests, supervising guest service employees, lodging guest accounting and record-keeping practices, industry-specific web technologies used to attract and engage potential customers, and meeting and event services provided in lodging establishments.
Program Outcomes
Students completing this certificate should be able to satisfy the following outcomes:
- Demonstrate the ability to anticipate market trends within industry-specific distribution processes and technology platforms.
- Develop marketing strategies specific to hospitality and tourism.
- Manage lodging operations throughout the guest cycle to maximize revenue.
You may earn a certificate of completion by successfully completing the required 36 credit hours with a grade of “C” or better in all Hospitality and Tourism Management (HTM) courses.