go.chemeketa.edu/hospitality
The Event Management certificate prepares students for direct employment in meeting and event planning for large hotels, convention centers, local attractions, private catering or event management companies, or private corporations. All program courses are delivered entirely online.
Courses focus on the separate but related business, operational, and sales aspects of meeting and event planning for conventions, special events such as weddings or parties, and corporate meetings. Students develop the strategic project management and marketing and sales skills necessary for success in any of these related industry segments. Additionally, students will develop critical ancillary knowledge in food and beverage planning, catering, and banquet operations as they apply to the overall hospitality industry and to the industry segments indicated above. Students will also gain knowledge and applied skill in destination marketing principles and strategies.
Program Outcomes
Students completing this certificate should be able to satisfy the following outcomes:
- Organize and promote a special event or meeting utilizing appropriate Industry techniques.
- Establish a service-profit link to deliver competitive guest experiences in diverse cultural groups.
- Develop marketing strategies specific to hospitality and tourism.
You may earn a certificate of completion by successfully completing the required 36 credit hours with a grade of “C” or better in all Hospitality and Tourism Management (HTM) courses.