ART 225 Type Design 2

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Continues the study of typography as a design element in visual communications.

Prerequisite: ART 224 with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Further analyze distinguishing characteristics of typefaces.
Distinguish qualities of type styles.
Develop criteria for design consistency in the design of an original typeface.
Refine the use of typography in a variety of projects.
Develop a sequence of typographic layouts for motion graphics.

Additional Statewide General Education Outcomes:

Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life.
Critically analyze values and ethics within a range of human experience and expression to engage more fully in local and global issues.

Content Outline

Type as a Graphic Element
- Type on a path
- Modified type
Designing with Type
- Type as an integral graphic
- Typeface selection
- The personality of type
- Matching style to content
Digital Typesetting
- Font management
- Font technology
- Media and format
Type Design
- Rules and criteria of font design
- Modification of an existing font
- Internal consistency of alphabets
- Contemporary type designers
Type in Motion
- Film titles
- Flash animation
- Moving type