ART 224 Type Design 1

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Introduces the study of typography and its importance in contemporary culture and in the design of visual communications.

Prerequisite: VC 111 and VC 114, each with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Identify the major type classifications and trace the historic development of type.
Use industry standard type vocabulary and units of measure in working with type.
Apply legibility and readability criteria in typographic use.
Select typefaces to communicate attitude and style as well as an intended message to a target audience.
Distinguish well designed typography as used in visual communications.
Analyze distinguishing characteristics of typefaces in the identification of fonts.
Apply effective type design principles to a variety of projects.
Discuss the significance of letterforms and glyphs in art, and popular culture as well as in graphic design.

Additional Statewide General Education Outcomes

Interpret and engage in the Arts and Letters, making use of the creative process to enrich the quality of life and.
Critically analyse values and ethic within a range of human experience and expression to engage more fully in local and global issues.

Content Outline

History of Letterform
Contemporary Typography and letterforms
- Typography in contemporary graphic design
- Typographic elements in contemporary culture
- Hand lettering
Classification of Typefaces
Typesetting Vocabulary
- Units of measure
- Typographic anatomy
- Identification of typefaces
Legibility and Readability
- Letter, word and line spacing
- Alignments and grids
- Weight and proportion
- Format
Type as a Design Element
- The design of letterforms
- Texture and pattern
- Typeface selection and combinations
Typesetting Conventions
- Professional practices in generating type
- Font technology
- Typography in media