VC 224 Layout 1: Page Design

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Introduces the basics of page, layout emphasizing the grid. Includes assignments focusing on common challenges in digital page layout, and developing both technical and creative thinking skills.

Prerequisite: VC 115 and ART 224, each with a grade of C or better; or consent of instructor.
Student Learning Outcomes:

Design and produce layouts based on industry standard graphic design principles.
Produce page layouts including words and images using industry standard graphic arts techniques and technology.
Create digital document files in accordance with industry standards.
Create mockups and mounted work for presentation and critique.
Use communication and analysis skills to critique self and others’ design work.

Content Outline

Basic Steps in the Design Process
- Background and research
- Ideas and creativity
- Thumbnails
- Roughs
- Variations and refinement
- Comprehensives
- Production of reproducible art
- Critiques
Background Knowledge: Defining a Design Challenge
- Client background
- Furnished materials
- Desired end product
Page Layout Software
- Page geometry, and frame-based layout
- Grids, guides, and alignment
- Importing and linking graphics
- Importing and formatting text
- Style sheets
Layout
- Background and format considerations
- Creative use of imagery
- Graphic devices
- Use of graphic and text elements for page layout with visual unity
Typography
- Apply basic typography principles and rules to digital documents
- Selection of typefaces
Written Communication
- Communication with others in the graphic arts field using appropriate terms
- Use and understand proofing techniques
- Correct use of grammar, spelling and punctuation
Trade Practices, Copyright Laws, Ethics and Standard Trade Customs