VC 225 Layout 2: Intermediate Page Design

Lecture Hours: 2
Lab Hours: 4
Credits: 4

Further develops the skills required in design and page layout.

Prerequisite: VC 224 with a grade of C or better; or consent of instructor.
Corequisite: VC 246.
Student Learning Outcomes:

Produce single and multiple page documents based on industry standard graphic design principles.
Apply advanced typographic formats to digital documents.
Create commercially acceptable multiple color documents.
Apply professional standards in the design and typesetting.
Refine the standard graphic arts methods and processes of producing work.
Create mockups and mounted work for presentation and critique.

Content Outline

Review and Expansion of Basic Steps in the Design Process
- Background and research
- Enhancing creativity
- Working towards innovative solutions
- Comprehensive color layouts
Graphic Design Tools and Techniques
- Selecting appropriate software
- Advanced use of page layout software
Background Knowledge: Defining a Design Challenge
- Client background
- Assets
- Desired deliverables
- Budgets and production costs
Layout
- Background and format considerations
- Uses of images
- Original use of graphic devices
- Uses of spot and process colors
- Multiple page document organization
Typography
- Advanced application of typographic standards
- Advance application of style tables
- Refine the use of appropriate spacing, leading and kerning in the setting of type
Communication
- Communication with others in the graphic arts field using appropriate terms
- Basics of writing and editing copy
- Participation in class critiques