VC 226 Layout 3: Publication Design

1. Solve graphic design challenges with original ideas.
2. Produce multiple page layouts demonstrating knowledge of graphic design principles as they relate to publication design.
3. Produce multiple page layouts including the use of spot and process color using appropriate page layout software.
4. Apply professional standards of design and typesetting.
5. Create multi-column grid formats suitable for use in ongoing publications.
6. Use communication strategies to work as part of a group in a large publication.

• Expand on the Basic Steps in the Design Process with an Emphasis on Original Ideas
  • Research background and audience
  • Finding multiple solutions
  • Thumbnail sketches and rough layouts
  • Revisions and alterations
  • Variations and refinement
  • Comprehensives and presentation
  • Production of reproducible process color documents art
• Graphic Design Tools and Techniques
  • Selection and use of appropriate production processes and techniques
  • Advanced use of page layout in conjunction with other software
• Defining the Design Challenge
  • Client background
  • Furnished materials and outside suppliers
  • Production schedules
  • Budgets and production costs
  • The economy of publication design
• Layout
  • Format considerations
  • Creative use of images
  • Solutions for limited budgets
  • Advanced uses of color in layout and design
  • Continuity of design in multiple page formats
  • Maintaining identity in a publication
  • Extensive use of style tables across multiple documents
• Communication
  • Communication with others in the graphic arts field using appropriate terms
  • Copywriting and editing
  • Correct use of grammar, spelling and punctuation
  • Self-evolution
  • Working as part of a group
  • Critiquing and feedback